![]() Artikel ini bertujuan untuk melihat eksistensi RRI dalam melakukan transformasi media radio di era digital dan Covid-19. ![]() Inovasi dan penyesuaian dengan perkembangan media baru yang pesat serta diperparah dengan pandemi virus Covid-19 mengaharuskan radio melakukan transformasi ke era digital. Transformasi radio menjadi langkah untuk mempertahankan eksistensi. Keywords: Transformation, technology, digital, Covid-19 The transformation carried out during the Covid-19 response period gave rise to an increased character for the information that was broadcast. RRI’s strategy to uphold its existence in the digital era is to update technology and cooperation. The results show that the segmentation of radio listeners in the small category is caused by listeners who prefer and seek social media information. This research uses descriptive qualitative method. The change of radio to the digital era is a demand in facing the challenges of progress and growth of information. ![]() This article aims to see the existence of RRI in transforming radio media in the digital era and Covid-19. Innovation and adjustment to the rapid development of new media and exacerbated by the Covid-19 virus pandemic requires radio to transform into the digital era. Radio transformation is a step to maintain existence. Radio will continue to be a reference in matters of auditory content, but the sound offer must go beyond what can be heard on the traditional antenna. Connection of the radio medium with the podcast is notorious, however, it is observed that the broadcasters have been delayed in reacting and understanding the needs of an audience immersed in the screen devices. From a mixed, quantitative method-89 podcast hearing-and qualitative-in-depth interview-, through 10 categories of analysis, this research approached 8 radio agents with the objective of determining what is the context of the creation and dissemination of the podcast in Colombia. Colombian sound culture is impacted by the penetration of the podcast and the competition that this implies for the business model and the productive routines of the radio industry, passing from the antenna to the Smartphone. La radio seguirá siendo un referente en temas de contenidos auditivos, pero la oferta sonora debe ir más allá de lo que se puede escuchar en la antena tradicional. Conexidad del medio radio con el pódcast es notoria, sin embargo, se observa que las emisoras se han demorado en reaccionar y comprender las necesidades de una audiencia inmersa en los dispositivos de pantalla. Desde un método mixto, cuantitativo-audición de 89 pódcast-y cualitativo-entrevista en profundidad-, a través de 10 categorías de análisis, esta investigación se aproximó a 8 agentes radiofónicos con el objetivo de determinar cuál es el contexto de la creación y difusión del pódcast en Colombia. Cultura sonora de los colombianos se ve impactada por la penetración del pódcast y la competencia que ello implica para el modelo de negocio y las rutinas productivas de la industria radiofónica, paso de la antena al Smartphone.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |